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Communication Essentials to get your ideas out in the world
- purpose. mission statement. Why are you doing what you are doing?
- vision. Where do you want to go? What is your big dream?
- gist. How do you want people to think about you? What is the essence of the project?
- niche. What do you do better than anyone?
- collateral. How do you present your professional image (logo, business card, stationery, invoice design, resume, brochure, fliers, etc.)?
- portfolio. What is the best work you have already done? What is the best way to present this work (electronic, print, video)?
- website. Present yourself to the world. Show off your personality.
- blog. Show off your expertise.
- social media. Connect with the right people.
- video. Present your knowledge and personality to its fullest. Attract the attention of your target audience.
- appearance. grooming, wardrobe, habits.
- book. Write a book to show your expertise.
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